WD WD121PURP Purple Pro 12TB 3.5 inch SATA Hard Drive
£721.58 inc.VAT / £601.32 exc.VAT
WD WD121PURP Purple Pro 12TB SATA Hard Drive for Surveillance w/ 7200RPM 6Gb/s 256MB Cache, Two Pack
The WD WD121PURP Purple Pro 12TB SATA Hard Drive is designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. This drive features AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. The WD WD121PURP Purple Pro drive also features enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.

WD WD121PURP Purple Pro 12TB SATA Hard Drive for Surveillance w/ 7200RPM 6Gb/s 256MB Cache, Two Pack
WD WD121PURP Purple Pro 12TB 3.5 inch SATA Hard Drive
The WD WD121PURP Purple Pro 12TB SATA Hard Drive is designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. This drive features AllFrame AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. The WD WD121PURP Purple Pro drive also features enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present.
Hard Drive Vital Statistics
- Model Number: WD121PURP
- Capacity: 12TB
- Speed: 7200RPM
- Cache: 256MB
- Interface: SATA 6Gb/s
- Form factor: 3.5 inch
Empower your smart video solution
With WD WD121PURP Purple Pro smart video storage, you have a drive engineered for high performance, durability and workload capability for advanced always-on AI-enabled smart video recorders, appliances, and servers. Efficiently and effectively extract value and insights from streamed and stored video, and help deliver a smarter world with advanced WD WD121PURP Purple Pro smart video storage.
Western Digital’s exclusive AllFrame AI technology
This WD WD121PURP Purple Pro drive is equipped with AllFrame AI technology, which not only improves ATA streaming to help reduce frame loss and improve overall video playback, but supports up to 32 AI streams for Deep Learning analytics within the system.
Multiple cameras, multiple streams
Modern recorders now support multiple video streams per camera. The WD WD121PURP Purple Pro drive is optimised to support up to 64 HD single-stream cameras, and can also support the latest smart cameras that transmit multiple streams. With this flexibility, you can upgrade or scale your security or smart video solution in the future.
Advanced workload capability for advanced systems
The WD WD121PURP Purple Pro drive features a workload rating up to 550TB/year to support the heavy video data capture and analysis found in advanced AI-enabled recorders, video analytics appliances, deep learning analytics servers and cloud-based storage. The combination of streaming optimisations and enhanced durability and reliability make WD WD121PURP Purple Pro smart video storage ideal for all analytics servers, whether processing video streamed directly from cameras or large-scale captured video data sets.
Reliable operation in high-performance smart video solutions
The WD WD121PURP Purple Pro drive is engineered for advanced smart video solutions that operate 24/7. With tarnish resistant components and full multi-bay support, this drive delivers reliable operation in large scale surveillance systems even in harsh environments.
Field-proven high capacity
Now on its 6th generation, field-proven HelioSeal technology delivers a trusted high-capacity 12TB hard drive for the massive storage needs of AI-driven smart video and deep learning analytics.
Proactive storage management with WDDA
Western Digital Device Analytics (WDDA) provides a wealth of storage device parametric operational and diagnostic data compatible systems; algorithms interpret the data and direct the system to alert system administrators of specific recommended actions to address potential issues. WDDA is intended to empower OEMs, system integrators, and IT professionals to better monitor and proactively manage supported storage devices to maintain optimal operation.
Specifications
Drive Specifications
Formatted capacity
- 12TB
Form factor
- 3.5-inch
Advanced Format (AF)
- Yes
Recording Technology
- CMR
RoHS compliant
- Yes
Product Features
Cameras supported
- Up to 64 HD
AI streams
- 32
Firmware feature name
- AllFrame AI
Tarnish resistant components
- Yes
Performance
Interface transfer rate (max)
- Buffer to host
- 6 Gb/s
- Host to/from drive (sustained)
- 245 MB/s
Cache (MB)
- 256
RPM
- 7200
Reliability/Data Integrity
Load/unload cycles
- 600,000
Annualised workload rating
- Up to 550 TB/yr
Non-recoverable read errors per bits read
- < 1 in 1015
MTBF
- 2,500,000
Power Management
Average power requirements (W)
- Read/Write
- 6.6
- Idle
- 5.6
- Standby and Sleep
- 0.6
Environmental Specifications
Operating temperature
- 0ºC to 65ºC
Storage temperature
- -40ºC to 70ºC
Shock (Gs)
- Operating (2 ms, read/write)
- 30
- Operating (2 ms, read)
- 65
- Non-operating (2 ms)
- 250
Acoustics (dBA)
- Idle
- 20
- Seek (average)
- 29
Physical Dimensions
Height (max)
- 26.1 mm (1.028 in.)
Length (max)
- 147 mm (5.787 in.)
Width (±.01 in.)
- 101.6 mm (4 in.)
Weight (± 10%)
- 0.66 kg (1.46lb.)
Standard Warranty: 5-Years
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